1. Introduction and Scope
1.1. This Privacy Policy (the "Policy") explains how LineUp ("LineUp", "we", "us", or "our")
collects, uses, shares, protects, and retains personal data when you access or use the
LineUp platform, including our website at https://lineup.trade/, our mobile applications,
and related services (together, the "Platform"). It also explains the rights available to you in
respect of your personal data.
1.2. This Policy should be read together with the LineUp Terms & Conditions
(https://lineup.trade/terms), the Cookie Policy (https://lineup.trade/cookies), and the
AML/KYC Policy (https://lineup.trade/aml-kyc), each of which forms part of your
relationship with LineUp. Capitalised terms not defined in this Policy have the meanings
given in the Terms & Conditions.
1.3. Data Controller. LineUp is the data controller responsible for your personal data,
meaning that LineUp determines the purposes and means by which your personal data is
processed. The controller's full identity and contact details are set out in Section 17.
1.4. Regulatory framework. This Policy is designed principally around the requirements
of the European Union General Data Protection Regulation (Regulation (EU) 2016/679)
("GDPR"), which we apply as our global baseline standard. Where you are located in the
Dubai International Financial Centre (DIFC), the DIFC Data Protection Law also applies to
the processing of your personal data. Where the data-protection laws of another
jurisdiction in which we operate grant you additional rights, we honour those rights to the
extent they apply to you.
1.5. Plain language. We have written this Policy to be clear and understandable while
remaining legally precise. If anything is unclear, you may contact us at
Support@Lineup.trade for an explanation before you decide whether to use the Platform.
1.6. By accessing or using the Platform, you acknowledge that you have read and
understood this Policy. Where we rely on your consent to process personal data, we will
request that consent separately, and you may withdraw it as described in Section 12.
2. Definitions
2.1. In this Policy: "personal data" means any information relating to an identified or
identifiable natural person; "processing" means any operation performed on personal data,
such as collection, use, storage, disclosure, or deletion; "data subject" means the individual
to whom personal data relates; "processor" means a third party that processes personal
data on our behalf and on our instructions; "special category data" means personal data
revealing sensitive characteristics or, as used here, biometric data processed to uniquely
identify a person; and "supervisory authority" means the data-protection regulator
competent for you.
3. The Personal Data We Collect
We collect personal data in three ways: data you provide to us, data we collect
automatically, and data we receive from third parties.
3.1. Data you provide to us.
(a) Account data: your name, username, email address, telephone number, password
(stored in hashed form), country of residence, and time zone.
(b) Identity and verification (KYC) data: your full legal name, date of birth,
nationality, residential address, government-issued identity documents (such as
passport, national identity card, or driving licence), a photograph or selfie, and,
where applicable, a liveness check. A liveness check and any facial-matching step
involve biometric data, which is special category data and is subject to the
additional protections described in Section 4.4.
(c) Financial and transaction data: your linked bank or UPI details as required by our
payment partner, deposits, withdrawals, trading activity, positions, balances, fee
records, and information about the source of your funds and wealth where we are
required to collect it.
(d) Wallet data: the public addresses of any self-custody cryptocurrency wallet you
connect to your Account. We never collect, request, or have access to your private
keys, seed phrases, or recovery phrases.
(e) Communications and preferences: the content of your communications with us
(including support tickets and correspondence), your marketing and notification
preferences, and responses to any surveys.
3.2. Data we collect automatically.
(a) Device and technical data: your IP address, device and browser type, operating
system, unique device identifiers, application version, language settings, and mobile
network information.
(b) Usage and interaction data: how you navigate and interact with the Platform,
pages and screens viewed, features used, orders and actions taken, session duration,
and referring pages.
(c) Approximate location data: location inferred from your IP address and, where
applicable, from your KYC and payment data, which we use to determine eligibility
and to enforce the jurisdiction restrictions described in the Terms & Conditions.
(d) Diagnostic and crash data: crash logs, error reports, and performance data used to
maintain and improve the Platform.
(e) Cookies and similar technologies: as described in Section 6 and in the Cookie
Policy.
(f) Analytics data: collected through Google Analytics and Google Firebase, as
described in Section 6.
3.3. Data we receive from third parties.
(a) our third-party identity-verification provider(s), which verify your identity
documents and biometric data and return verification results;
(b) our third-party blockchain-analytics provider(s), which screen connected wallet
addresses against risk and sanctions indicators;
(c) our payment partner (Razorpay) and other financial-service providers, which
confirm and process transactions;
(d) sanctions, politically-exposed-persons, and adverse-media screening providers; and
(e) analytics and infrastructure providers, as described in this Policy.
3.4. We do not knowingly collect personal data from any person under the age of 18
(Section 14).
4. How and Why We Use Your Personal Data
4.1. We process personal data only where we have a lawful basis to do so under the GDPR.
The following table sets out our principal processing purposes and the corresponding legal
bases.
Purpose Personal data used
Legal basis (GDPR Article
6)
Creating and operating your
Account, executing orders,
managing positions, and settling
trades
Account, financial,
transaction, and wallet
data
Performance of a contract
(Art. 6(1)(b))
Verifying your identity and age,
and conducting anti-money-
laundering, sanctions, and fraud
checks
Identity and verification
data, financial data,
device data
Compliance with a legal
obligation (Art. 6(1)(c))
Preventing, detecting, and
investigating fraud, market abuse,
and security incidents, and
ensuring market integrity
Account, transaction,
device, usage, and
wallet data
Legitimate interests (Art.
6(1)(f)) and legal
obligation (Art. 6(1)(c))
Calculating margin, risk, and
exposure, and applying platform
controls
Transaction and
position data
Performance of a contract
(Art. 6(1)(b)) and
legitimate interests (Art.
6(1)(f))
Providing customer support and
responding to your requests
Account and
communications data
Performance of a contract
(Art. 6(1)(b)) and
legitimate interests (Art.
6(1)(f))
Sending service, transactional, risk,
and security communications
Account and contact
data
Performance of a contract
(Art. 6(1)(b))
Sending marketing
communications
Account, contact, and
preference data
Consent (Art. 6(1)(a))
Analysing and improving the
Platform through analytics and
diagnostics
Device, usage, and
diagnostic data
Consent (Art. 6(1)(a)) for
non-essential analytics,
and legitimate interests
Purpose Personal data used
Legal basis (GDPR Article
6)
(Art. 6(1)(f))
Complying with legal, regulatory,
tax, and court obligations
Any relevant data Compliance with a legal
obligation (Art. 6(1)(c))
Establishing, exercising, or
defending legal claims
Any relevant data Legitimate interests (Art.
6(1)(f))
4.2. Legitimate interests. Where we rely on legitimate interests, those interests are
operating a secure, lawful, and orderly trading platform, protecting our Users and the
market from abuse and fraud, and developing and improving our services. We balance
those interests against your rights and freedoms, and you may object as described in
Section 12.
4.3. Consequences of not providing data. Providing identity and verification data is a
legal and contractual requirement for using the Platform. If you do not provide it, we
cannot verify you and you will not be able to open an Account, deposit, trade, or withdraw.
4.4. Special category (biometric) data. Where identity verification involves biometric
data (for example, a liveness check or facial matching), we process that data on the basis of
your explicit consent (GDPR Article 9(2)(a)) and, where applicable, because processing is
necessary for reasons of substantial public interest in preventing financial crime and for
compliance with our legal obligations. You may decline biometric verification, but we may
then be unable to verify your identity and provide the Platform to you. Biometric data is
subject to enhanced security measures and is retained only as long as necessary for
verification and legal record-keeping.
5. Automated Decision-Making and Profiling
5.1. We use automated systems to price Synthetic Player Assets, to calculate margin, risk,
and liquidation levels, to apply circuit breakers and market controls, to screen identity and
wallet data, and to detect fraud and market abuse. These processes may involve automated
processing of your personal data.
5.2. Where an automated decision produces legal effects concerning you or similarly
significantly affects you (for example, a decision to decline verification, restrict, or close an
Account on financial-crime or risk grounds), we take such decisions on the basis of legal
obligation or contractual necessity, or with your explicit consent, and we implement
suitable measures to safeguard your rights. You may request human review of, express
your point of view on, or contest such a decision by contacting Support@Lineup.trade,
subject to any legal restriction that prevents us from disclosing the details of financial-
crime controls.
6. Analytics, Cookies, and Tracking Technologies
6.1. Analytics providers. We use Google Analytics and Google Firebase (including its
analytics, crash-reporting, and push-notification services) to understand how the Platform
is used, to diagnose problems, and to improve our services. These tools may collect device
identifiers, IP address, usage and interaction data, and diagnostic and crash data, and
process that data as our processor. Information collected by these tools may be processed
by Google as described in its own privacy documentation.
6.2. We do not use Google Analytics or Firebase to sell your personal data or to conduct
cross-context behavioural advertising.
6.3. Cookies and similar technologies. We and our providers use cookies and similar
technologies for essential functions (such as authentication and security), for functional
preferences, and, where you consent, for analytics. Non-essential analytics and functional
technologies are used only where required consent has been given. You can manage your
preferences through our cookie controls and your device or browser settings. Full details
are in the Cookie Policy (https://lineup.trade/cookies).
7. Marketing Communications
7.1. We send service, transactional, risk, and security communications (such as order
confirmations, margin and liquidation notices, and legal notices) as a necessary part of
providing the Platform. You cannot opt out of these while your Account is active.
7.2. We send marketing communications only where you have consented or where
otherwise permitted by applicable law. You may withdraw your consent and unsubscribe
at any time using the unsubscribe mechanism in the communication or in your Account
settings, without affecting service communications.
8. How We Share Your Personal Data
8.1. We share personal data only as described in this Policy, with the following categories of
recipient, and only to the extent necessary:
(a) Processors and service providers, including: our third-party identity-verification
provider(s); our third-party blockchain-analytics provider(s); our payment partner
(Razorpay) and other financial-service providers; sanctions, politically-exposed-
persons, and adverse-media screening providers; cloud hosting and infrastructure
providers; analytics providers (Google Analytics and Firebase); communications
and customer-support providers; and professional advisers. These processors act on
our documented instructions under contracts that impose confidentiality and
security obligations.
(b) Regulators, authorities, and courts, including data-protection authorities,
financial regulators, tax authorities, law-enforcement agencies, and, in matters of
sports integrity, relevant sporting bodies and integrity units, where we are required
or permitted by law to disclose. We may be prohibited by law from informing you of
certain disclosures made for financial-crime reasons.
(c) Corporate transactions, where we are involved in a merger, acquisition,
reorganisation, or sale of assets, in which case personal data may be disclosed to
advisers and prospective counterparties under confidentiality obligations, and any
successor will be bound by this Policy or a materially equivalent policy.
8.2. We do not sell your personal data. We do not sell, rent, or trade your personal data
to any third party, and we do not share it for third-party advertising or cross-context
behavioural advertising.
8.3. Independent controllers. Our payment partner and any wallet provider you choose
are independent controllers of the personal data they process under their own terms and
privacy notices. Their processing is governed by their own policies, which we encourage
you to review.
8.4. A current list of our principal sub-processors is available at https://lineup.trade/sub-
processors.
9. International Data Transfers
9.1. LineUp operates internationally, and your personal data may be processed in, or
accessed from, countries outside your own, including countries that may not provide the
same level of data protection as your home jurisdiction.
9.2. Where we transfer personal data outside the European Economic Area, the United
Kingdom, or the DIFC to a country that has not received an adequacy decision, we rely on
appropriate safeguards, such as the European Commission's Standard Contractual Clauses
(and the UK International Data Transfer Agreement or Addendum where applicable),
together with any supplementary measures required. Where the DIFC Data Protection Law
applies, we transfer personal data in accordance with its permitted transfer mechanisms.
9.3. You may request further information about the safeguards we apply, and a copy where
available, by contacting Support@Lineup.trade.
10. Data Retention
10.1. We retain personal data only for as long as necessary for the purposes for which it
was collected, including to provide the Platform, to comply with our legal, regulatory, tax,
and accounting obligations, to resolve disputes, and to enforce our agreements.
10.2. Anti-money-laundering records. Identity, verification, and transaction records are
retained for at least five years after the end of your relationship with LineUp, or longer
where a longer period is required by applicable law.
10.3. Retention criteria. Where no fixed statutory period applies, we determine the
retention period by reference to the nature and sensitivity of the data, the purposes of
processing, the potential for harm from unauthorised use or disclosure, applicable
limitation periods for legal claims, and applicable legal requirements.
10.4. When personal data is no longer required, we delete it or irreversibly anonymise it.
Personal data that we are legally required to retain is securely stored and access-restricted
until the retention period expires.
11. Data Security
11.1. We implement appropriate technical and organisational measures to protect personal
data against unauthorised or unlawful processing and against accidental loss, destruction,
or damage. These measures include encryption of personal data in transit and at rest,
access controls and role-based permissions, network and application security controls,
monitoring and logging, and staff confidentiality obligations. Biometric data is subject to
enhanced protection.
11.2. Non-custodial architecture. LineUp does not custody User funds. Fiat balances are
held by our payment partner, and cryptocurrency remains in your self-custody wallet. You
are solely responsible for the security of your wallet, private keys, seed phrases, and
recovery phrases, which we never hold and cannot recover. You are also responsible
for safeguarding your Account credentials and for enabling available security features such
as two-factor authentication.
11.3. No method of transmission or storage is completely secure, and we cannot guarantee
absolute security. In the event of a personal-data breach that is likely to result in a risk to
your rights and freedoms, we will notify the competent supervisory authority and, where
required, affected individuals, in accordance with applicable law.
12. Your Rights
12.1. Subject to applicable law and to the conditions and exceptions it provides, you have
the following rights in respect of your personal data:
(a) Access: to obtain confirmation of whether we process your personal data and a
copy of that data;
(b) Rectification: to have inaccurate personal data corrected and incomplete data
completed;
(c) Erasure: to have your personal data deleted in certain circumstances (the "right to
be forgotten");
(d) Restriction: to restrict our processing of your personal data in certain
circumstances;
(e) Portability: to receive certain personal data in a structured, commonly used,
machine-readable format and to have it transmitted to another controller where
technically feasible;
(f) Objection: to object to processing based on legitimate interests, and to object to
direct marketing at any time;
(g) Withdrawal of consent: to withdraw your consent at any time where we rely on
consent, without affecting the lawfulness of processing before withdrawal; and
(h) Rights relating to automated decision-making: as described in Section 5.
12.2. How to exercise your rights. You may exercise your rights by contacting
Support@Lineup.trade. We may need to verify your identity before responding. We will
respond within the period required by applicable law (under the GDPR, generally within
one month, extendable where permitted).
12.3. Limits on your rights. Certain rights are limited where we are legally required to
retain or process personal data, in particular for anti-money-laundering, financial-crime,
tax, and record-keeping purposes. In such cases we may be unable to erase or stop
processing certain data, and we will explain the applicable limitation to the extent we are
permitted.
12.4. Complaints. You have the right to lodge a complaint with a supervisory authority.
Users in the European Economic Area may complain to the supervisory authority of their
country; Users in the United Kingdom may complain to the Information Commissioner's
Office; and matters governed by the DIFC Data Protection Law may be raised with the DIFC
Commissioner of Data Protection. We ask that you first contact us so that we can try to
resolve your concern.
13. Third-Party Services and Links
13.1. The Platform may interact with, or link to, third-party services, including our payment
partner, wallet providers, and identity-verification providers. This Policy does not cover
the practices of those third parties, which act under their own terms and privacy notices.
We encourage you to review their policies before using their services.
14. Children
14.1. The Platform is intended solely for persons aged 18 years or older, and is not
directed to children. We do not knowingly collect personal data from anyone under 18.
14.2. If we become aware that we have collected personal data from a person under 18, we
will delete that data promptly and close any associated Account. If you believe that a
person under 18 has provided us with personal data, please contact
Support@Lineup.trade.
15. Changes to This Policy
15.1. We may update this Policy from time to time. When we do, we will revise the "Last
Updated" date and, where the changes are material, provide additional notice through the
Platform or by email before the changes take effect.
15.2. Your continued use of the Platform after the effective date of an updated Policy
constitutes acknowledgement of the updated Policy, except where your consent is required
for a specific processing activity, in which case we will obtain that consent separately.
16. Google Play Data Safety Disclosure
16.1. This Section summarises our data practices for the purpose of transparency and
consistency with the Google Play Data Safety declaration. In the event of any inconsistency
between this summary and the detailed provisions of this Policy, the detailed provisions
govern.
16.2. Data collected and shared. We collect the categories of personal data described in
Section 3, including personal identifiers, financial and transaction information, identity and
biometric verification data, wallet addresses, device and usage data, approximate location,
and diagnostic data. We share data with processors and authorities as described in Section
8. We do not sell your personal data, and we do not share it for third-party
advertising.
16.3. Purposes. Data is collected and used for account management, identity verification
and fraud prevention, financial-crime and legal compliance, providing and securing the
Platform, analytics and app performance, customer support, and (with consent) marketing.
16.4. Security and choices. Personal data is encrypted in transit. Users can request access
to and deletion of their data as described in Section 12, subject to legal retention
requirements. Identity verification is required to use the Platform.
17. Contact Us
Data Controller: LineUp, established in the Emirate of Dubai, United Arab Emirates.
Registered office: Dubai, United Arab Emirates (insert full registered address and trade-
licence number before publication). Website: https://lineup.trade/
For any privacy question, to exercise your rights, or to contact our privacy function, email
Support@Lineup.trade. We will route your request to the appropriate team and respond
within the period required by applicable law.